Internet broadcasting is simply
radio or video programming transmitted over the Internet
instead of the airwaves.
Most Internet broadcasts are either traditional radio
stations simulcasting their signal or original stations
broadcasting exclusively on the Web.
How do consumers access
Internet broadcasts?
Unlike traditional radio or
TV, Internet broadcasting does not require a special receiver
to access the content. Any computer with Internet access
can be used to watch or listen to an Internet broadcast.
The consumer either goes to a Web site or clicks on a
menu in their media player to access the programming.
Think of a media player as the built-in radio or TV in
a computer.
How many Internet radio
stations are there?
In traditional radio or TV,
there are a finite number of frequencies a station can
use to carry its signal. The Internet does not have these
limitations; nor do the stations have to register with
the FCC. Therefore, thousands of stations can be broadcasting
at any time, and new stations can go online at will.
How big is the audience?
How many people use the Internet?
According to new data from comScore
Network's World Metrix service, the Internet reaches
747 million people worldwide. How big is that? Slightly
more than Europe's total population of 710 million people.
The total world population right now? Nearly 6.7 billion.
That means the Internet reaches 11% of the world. That's
a big audience...but there's still lots of room to grow.
What do I
need?
What do I need to Broadcast
on Internet?
1. Computer:
For Audio/Video Streaming we recommend the minimum configuration:
Pentium 4 3.0 GHz processor. Windows XP. 1GB MB of RAM,
40 gig hard disk. Supported audio and/or video PCI Capture
Card. 2. Software: You can use the Windows Media Encoder to encode
and broadcast your stream. Free
Download 3. Streaming Plan: Contact us to get a quote
based on your needs 4. Internet: Permanent Internet connection.
